Tuesday, November 23, 2010

Nov 23, 2010 - Log 5 - Brand "YOU" - Just cant ask for more

Life - A gift to remember God

Few words in the tag line explains so much about life, doesn't it. You might have come across many of these till date. As the definition:

"A tag line is a variant of a branding slogan typically used in marketing materials and advertising"

While I was talking to Rajesh, a friend of mine, who is in the media marketing industry, he mentioned something which did ring a bell. Why use branded products, as if I am wearing an Armani suit, I will not be Armani . I felt it is so true, that I was thinking of those lines for so many days. I am a brand in total; the dress I choose to wear makes my brand. You can remember Gandhi with the white Khadi, which was not branded but made from the yarn he had spun. You can remember a Hitler in his uniform, which was never branded. MF Hussein does not wear shoes, or wears a Gucci . He is not identified by Louis Vuitton or some branded hide. Let’s try and make a brand in ourselves.

Think of the most comfortable attire you would love to be in. That’s your brand and not the brand which the tag says. Make yourself feel like a star, as you are the best person to look at yourself. What others say is their viewpoint. Let the simple exercise begin with the name you are identified with. Write your name in a piece of paper and look at it. Think you are looking at the best brand God made. Give it a smile and think of a tag line to it. A few words to describe yourself. Or think about what your friends relate you with. That could turn out to be your tag line. Try and be "yourself" as "everyone" else is taken.

With the name and the tag line you have set a standard to yourself. Think from your childhood till date, think of the best moments in life. If you have done something wrong which you can correct, strive towards it as you have to save the brand name of yours. Once you have identified yourself with the brand "YOU" half the work is done. IF you don’t mind write to me with your name and tag line. I am sure each person has a different tag line to their name. 

When you walk out on the streets know that you are a brand and your tag line which you gave yourself is the best in the world as we all know one thing for sure
"Life - A gift to remember God"

Also as it is said in brihadaranyakopanishad (A part of Yajur Veda):

kaamamaya evaayam purusha ithi 
sa yathaakaamo bhavathi thatkrathur bhavathi
yatkratur bhavathi tath karma kuruthe 
yat karma kurute tad abhisampadyate ||


You are what your deep, driving desire is
As your desire is, so is your will
As your will is, so is your deed
As your deed is, so is your destiny

Be the brand and smile with pride.

- vaazhka bhaaratham -

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